💁🏻‍♀️ Hi! I’m Amanda…

I’m VP Marketing at audience research startup, SparkToro. But marketing is my third career. I was previously a tech journalist and a test kitchen cook.

👩🏻‍💻 Currently…

🟢 Registration is now open for my course, Content Marketing 201. You’ll learn to do content marketing and to think about marketing the way I do. As a primer, check out my post that explains a concept I coined called Zero-Click Content.

🟡 A lot of people ask me if I do consulting and coaching. My public answer has been “no.” My private answer is, “Yes, if I have time.” I’m trying to make time. Keep an eye out for more announcements on this!

🔴 I work full-time, work on side projects, have two children, don’t have an EA, and have very little help. I’m somewhat difficult to reach 1:1 and that’s by design. I have found that resourceful people who need to get in touch with me always find a way.

📚 Currently reading…

Growth Levers by Matt Lerner

Crypto Confidential by Nathaniel Eliason

The Perfectionist’s Guide to Losing Control by Katherine Morgan Schafler

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The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway. Perfect for marketers who don’t have time or money to waste.

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