Hi! I’m Amanda.

💁🏻‍♀️ A little about me…

I’m the Marketing Architect at audience research startup, SparkToro. It’s an unusual title with an unusual backstory.

But marketing is my third career. I was previously a journalist and a test kitchen cook.

I’m the mom of a toddler. I work full-time and I tag-team with my husband on childcare.

🎓 Previously…

Most recently, I led marketing for one of the best SEO and content creation agencies out there — Growth Machine. I grew the Growth Machine Marketing podcast to 20k+ downloads, launched the YouTube channel, and maintained a 30% open rate for the email newsletter.

I helped build Fitbit’s B2B marketing team, where we sold fitness trackers and corporate wellness software. I started Fitbit Health Solutions‘ content marketing program from scratch, and led the press announcement for Fitbit’s HIPAA-compliant capabilities.

My professional career started in journalism. I was the editorial producer for digital media & tech news site paidContent.org, which was later acquired by Gigaom. Along the way, I realized a passion for food and enrolled at Le Cordon Bleu. Upon graduation, I worked at the Los Angeles Times’ test kitchen.

❤️ I love…

Cooking and baking… but I hate food blogs.

Taking care of my well-being… but I’m new to being proactive about my mental health.

Meeting new people… but I’m very much an introvert.

📰 Join my newsletter

Drop in your info to join my Sunday newsletter, The Menu.

Here’s what you can expect:

• 2 musings.
• 1 recipe or food tip. No fluff.
• 4 curated links.
• Want to see it first? Here’s the most recent edition.