Hi! I’m Amanda.
💁🏻♀️ A little about me…
I’m the Head of Content for ShipBob. Most recently, I led marketing for one of the best SEO and content creation agencies out there — Growth Machine. I grew the Growth Machine Marketing podcast to 20k downloads, launched the YouTube channel, and maintained a 30% open rate for the email newsletter.
But marketing is my third career. I was previously a journalist and a test kitchen cook.
I’m the mom of a toddler. I work full-time and I tag-team with my husband on childcare.
I helped build Fitbit’s B2B marketing team, where we sold fitness trackers and corporate wellness software. I started Fitbit Health Solutions‘ content marketing program from scratch, and led the press announcement for Fitbit’s HIPAA-compliant capabilities.
I got my start in marketing by way of direct-to-consumer snack company, NatureBox. I ran their blog and corporate communications strategy, and even got to name the snacks.
My professional career started in journalism. I was the editorial producer for digital media & tech news site paidContent.org, which was later acquired by Gigaom. Along the way, I realized a passion for food and enrolled at Le Cordon Bleu. Upon graduation, I worked at the Los Angeles Times’ test kitchen.
❤️ I love…
Cooking and baking… but I hate food blogs.
Taking care of my well-being… but I’m new to being proactive about my mental health.
Meeting new people… but I’m very much an introvert.
📰 Join my newsletter
Drop in your info to join my Sunday newsletter, The Menu.
Here’s what you can expect:
- An excerpt or link to my latest essay.
- 2-3 insights or learnings.
- 1 food or recipe tip. No fluff.
- Want to see it first? Here’s the most recent edition.