About

I run Zero Click Marketing — the podcast and marketing consultancy. I'm Chief Evangelist of audience research startup, SparkToro. In my spare time, I write a marketing newsletter called the Menu.

I started our SparkToro Office Hours webinar series which garners as many as 1,300 signups per show. I also launched SparkToro's Audience Research newsletter, which has over 50,000 readers.

Previously, I was the Head of Marketing for Growth Machine, where I grew the podcast to 20k+ downloads. Prior to that, I helped build Fitbit's B2B marketing team.

My professional career started in journalism. I was the editorial producer for tech news sites paidContent.org and Gigaom. Along the way, I realized a passion for food and enrolled at Le Cordon Bleu. Then I worked at the Los Angeles Times' test kitchen.

More info and bio can be found in my media kit.

All-Time Faves

📺

The Wire, I May Destroy You, The Sopranos, Fleabag, Lost (S4E5: The Constant), The Office, Scrubs, 30 Rock, Broad City, Arrested Development, The League, Adventure Time, Strangers With Candy, Unbreakable Kimmy Schmidt, The Bear.

🎥

Before Sunrise & Before Sunset, Good Will Hunting, Coco, Fight Club, Kill Bill, Superbad, Spirited Away, Spider-Man: Into the Spiderverse, Time, Out of Sight, Mad Max: Fury Road, Charade, Eternal Sunshine of the Spotless Mind, Everything Everywhere All At Once.

😂

Conan O’Brien, Ali Wong, George Carlin, Leslie Liao.

📚

• Educated by Tara Westover
• The Choice by Edith Eva Eger
• Tiny Beautiful Things by Cheryl Strayed
• Home Remedies by Xuan Juliana Wang
• The Neapolitan Quartet by Elena Ferrante
• Saga by Brian K. Vaughan and Fiona Staples
• Nonviolent Communication by Marshall Rosenberg
• Sideways Stories From Wayside School by Louis Sachar

🎶

Currently on loop:

• Every Second by Mina Okabe
• Probably Up by Lawrence
• So Hot You're Hurting My Feelings by Caroline Polachek