Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 10-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, software-as-a-service, and agency side. Earlier in her career, Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She also led marketing for ski lift ticket company Liftopia and for SEO content agency Growth Machine.
Amanda has spoken at marketing events like AdWorld and MozCon, and guest lectured at Columbia Business School and Cornell University. In her spare time, she teaches an intermediate-level marketing course called Content Marketing 201. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
You can keep up with Amanda through her newsletter, which has over 10,000 subscribers, or on social media channels like LinkedIn, Twitter and Instagram, where she has a combined audience of over 160,000 people.
Last Name Pronunciation
Natividad is pronounced phonetically with the emphasis on the “ti.” It’s: nuh-TIH-vih-dad.
Here’s an audio clip!
I have no preference for which you choose.
Other Photos (click each for hi-res)
These photos were taken onstage at MozCon 2022.
Past Speaking Appearances
I certainly don’t expect you to listen to and/or watch all of these. This list is intended to give you a variety of options to best inform the content you’d like us to collaborate on.
- Marketing Powerups: I chat with Ramli John about using your webinar or event program to power your blog. We also dive into some career advice.
- Builders: I talk with hosts Liam Moroney and Graceanne MacDonald about what it takes to launch and grow a newsletter, and how I separate my personal brand from my work at SparkToro (which is more nuanced than one might think).
- Everything Is Marketing: In this conversation with Corey Haines, we geeked out on product-led content and the notion of permissionless co-marketing.
- Creative Elements: Jay Clouse and I discussed creating and audience building, and what I plan to do as a result of growing my social media follower base.
- How to Market Your DTC Brand: This is about more than direct-to-consumer marketing. I ranted to host Matthew Gatozzi about the Google/Facebook paid marketing duopoly, made the case for long-term marketing goals, and gave a primer on how to get started with SEO. I also talked a bit about cold outreach and red flags to look for when hiring a marketing or PR agency.
- Demand Curve’s Growth Summit: I spoke on the media panel with Alex Lieberman and Fadeke Adegbuyi. At the 39:17 mark, I explain a content technique I call the “rent, own, and sublet” strategy.
- B2B Better: I talked about the blurring lines between B2C and B2B marketing, and riffed on the validity of the traditional marketing funnel with my friend Jason Bradwell.
- The Danny Miranda Podcast: Bless Danny’s heart… he very empathetically and curiously asked me about my 33-hour labor. We also chatted about content marketing, but this was a fun and unexpected detour into my personal life.
Some of My Popular Blog Posts
- Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
- Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
- You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
- How Publishing Online Changed My Life
- The Right Way to Create a Marketing Plan