Media Kit

Short Bio

Amanda Natividad is founder of Zero Click Marketing, a podcast and consultancy, and Chief Evangelist at audience research startup SparkToro, and co-author of the forthcoming book Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web. She writes The Menu, a marketing newsletter with 16,000+ subscribers, and created Content Marketing 201, a top-rated Maven course. She has spoken at Content Marketing World, AdWorld, MozCon, and SaaStock, and guest-lectured at Columbia Business School, Cornell University, and the University of Washington. A former journalist at Gigaom and test kitchen cook at the Los Angeles Times, she later led marketing at acquired startups and built Fitbit’s B2B content program.

Longer Bio

Amanda Natividad is founder of Zero Click Marketing, a podcast and consultancy, Chief Evangelist at audience research startup SparkToro, and co-author of the forthcoming book Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web. At SparkToro, she helps marketers make smarter, data-driven decisions. Over her 14-year career, she has led B2C and B2B marketing teams across consumer packaged goods, SaaS, and the agency world. Earlier in her career, Amanda created Fitbit’s B2B content program and helped build its B2B marketing team. She later led marketing for Liftopia and Growth Machine, both of which were acquired.

In 2026, LinkedIn named Amanda a Top Voice in content marketing. She is the creator of Content Marketing 201, a top-rated course on Maven, and she has guest-lectured at Columbia Business School, Cornell University, and the University of Washington. She has also spoken at conferences including Content Marketing World, AdWorld, MicroConf, MozCon, and SaaStock. A former journalist at Gigaom and test kitchen cook at the Los Angeles Times, Amanda shares weekly-ish insights through her newsletter The Menu, which has over 16,000 subscribers.

Amanda shares her work on LinkedIn, Substack, Twitter, Instagram and Threads, where she reaches a combined audience of more than 200,000 people.

Last Name Pronunciation

Natividad is pronounced phonetically with the emphasis on the "ti." It's: nuh-TIH-vih-dad.

Here's an audio clip!

Hi-Res Headshots

Feel free to use what suits your design needs, but I prefer the one on the left.

Other Photos (click each for hi-res)

Onstage at SparkTogether 2025. (Please credit Orhun Uygur of Turk Photos.)

Onstage at SYSTM x Growth Summit 2025.

Past Speaking Appearances

This list is intended to give you a variety of options to best inform the content you'd like us to collaborate on.

Marketing Against the Grain: In a career highlight, I got to sit down with HubSpot's Kipp Bodnar and Kieran Flanagan to discuss the zero-click web and what marketers can do next.
Keynote session at MicroConf 2026: "The Zero-Click Problem" is my signature talk which I got to debut at MicroConf in spring 2026. To my surprise, at 105,000 views and counting, this is one of the most viewed talks on the MicroConf YouTube channel!
Ahrefs Podcast: Ahrefs CMO Tim Soulo and I have a friendly debate about whether you should pay to increase the reach of your own content. A fun chat that has over 14,000 views on YouTube.
Talking Too Loud: Wistia CEO Chris Savage and I chop it up over modern marketing and all things zero-click. I think there's a part where I give him an idea for how I approach conversations with senior leadership, and I awkward asked, "Do you like that?"
Why They Resonate: If you liked the MicroConf talk, this is a peek under the hood of it. Jay Acunzo lovingly roasts me... which is actually pretty good if you hated that talk.
Creative Elements: Jay Clouse and I discussed creating and audience building, and what I plan to do as a result of growing my social media follower base.
Demand Curve's Growth Summit: I spoke on the media panel with Alex Lieberman and Fadeke Adegbuyi. At the 39:17 mark, I explain a content technique I call the "rent, own, and sublet" strategy.
The Danny Miranda Podcast: Bless Danny's heart... he very empathetically and curiously asked me about my 33-hour labor. We also chatted about content marketing, but this was a fun and unexpected detour into my personal life.