Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 9-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, software-as-a-service, and agency side. Earlier in her career, Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She also led marketing for ski lift ticket company Liftopia and for SEO content agency Growth Machine.
Amanda has spoken at marketing events like Demand Curve’s Growth Summit, and guest lectured at Columbia Business School and Cornell University. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Natividad is pronounced phonetically with the emphasis on “ti.” It’s not Christmas, and it’s definitely not Nevada. It’s: nuh-TIH-vih-dad.
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Past Speaking Appearances
I certainly don’t expect you to listen to and/or watch all of these. This list is intended to give you a variety of options to best inform the content you’d like us to collaborate on.
- Marketing Powerups: I chat with Ramli John about using your webinar or event program to power your blog. We also dive into some career advice.
- Builders: I talk with hosts Liam Moroney and Graceanne MacDonald about what it takes to launch and grow a newsletter, and how I separate my personal brand from my work at SparkToro (which is more nuanced than one might think).
- Everything Is Marketing: In this conversation with Corey Haines, we geeked out on product-led content and the notion of permissionless co-marketing.
- Creative Elements: Jay Clouse and I discussed creating and audience building, and what I plan to do as a result of growing my social media follower base.
- How to Market Your DTC Brand: This is about more than direct-to-consumer marketing. I ranted to host Matthew Gatozzi about the Google/Facebook paid marketing duopoly, made the case for long-term marketing goals, and gave a primer on how to get started with SEO. I also talked a bit about cold outreach and red flags to look for when hiring a marketing or PR agency.
- Demand Curve’s Growth Summit: I spoke on the media panel with Alex Lieberman and Fadeke Adegbuyi. At the 39:17 mark, I explain a content technique I call the “rent, own, and sublet” strategy.
- B2B Better: I talked about the blurring lines between B2C and B2B marketing, and riffed on the validity of the traditional marketing funnel with my friend Jason Bradwell.
- Looking for Work: On Erika Khanna’s podcast, I explained my career pivot from journalism to test kitchens to marketing, and I give advice for people looking for the next step in their career.
- Top of Mind: Stew Hillhouse threw me a fun curve ball where he asked what test kitchens and content marketing have in common.
- The Danny Miranda Podcast: Bless Danny’s heart… he very empathetically and curiously asked me about my 33-hour labor. We also chatted about content marketing, but this was a fun and unexpected detour into my personal life.