Media Kit

Bio

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Last name

Natividad is pronounced phonetically with the emphasis on “ti.” It’s not Christmas, and it’s definitely not Nevada. It’s: nuh-TIH-vih-dad.

Here’s an audio clip!

Hi-Res Headshot

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Past Speaking Appearances

I certainly don’t expect you to listen to and/or watch all of these. They’re just here for your reference if you find anything compelling or deeply relevant to the content you’d like us to collaborate on.

  • Everything Is Marketing: In this conversation with Corey Haines, we geeked out on product-led content and the notion of permissionless co-marketing.
  • How to Market Your DTC Brand: This is about more than direct-to-consumer marketing. I ranted to host Matthew Gatozzi about the Google/Facebook paid marketing duopoly, made the case for long-term marketing goals, and gave a primer on how to get started with SEO. I also talked a bit about cold outreach and red flags to look for when hiring a marketing or PR agency.
  • Demand Curve’s Growth Summit: I spoke on the media panel with Alex Lieberman and Fadeke Adegbuyi. At the 39:17 mark, I explain a content technique I call the “rent, own, and sublet” strategy.
  • Mailman 3-2-1: In this 14-minute interview, I discussed 3 impactful books, 2 people I admire, and 1 productivity tip.
  • B2B Better: I talked about the blurring lines between B2C and B2B marketing, and riffed on the validity of the traditional marketing funnel with my friend Jason Bradwell.
  • Looking for Work: On Erika Khanna’s podcast, I explained my career pivot from journalism to test kitchens to marketing, and I give advice for people looking for the next step in their career.
  • Top of Mind: Stew Hillhouse threw me a fun curve ball where he asked what test kitchens and content marketing have in common.
  • How Did You Learn That? I joined Andrew Barry’s podcast where I dished on my career, from journalism, to test kitchen life, to content marketing. Andrew’s previous guests include Ali Abdaal, Sahil Bloom, Marie Poulin, and many more.

Some of My Viral Twitter Threads