About

I’m the VP of Marketing at audience research startup, SparkToro.

I started our SparkToro Office Hours webinar series which garners as many as 1,300 signups per show. I also launched our Audience Research newsletter, which has over 50,000 readers.

Previously, I was the Head of Marketing for Growth Machine, where I grew the podcast to 20k+ downloads. Prior to that, I helped build Fitbit’s B2B marketing team.

My professional career started in journalism. I was the editorial producer for tech news sites paidContent.org and Gigaom. Along the way, I realized a passion for food and enrolled at Le Cordon Bleu. Then I worked at the Los Angeles Times’ test kitchen.

More info and bio can be found in my media kit.

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The Wire, I May Destroy You, The Sopranos, Fleabag, Lost (S4E5: The Constant), The Office, Scrubs, 30 Rock, Broad City, Arrested Development, The League, Adventure Time, Strangers With Candy, The Bear.

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Before Sunrise & Before Sunset, Good Will Hunting, Coco, Fight Club, Kill Bill, Superbad, Spirited Away, Spider-Man: Into the Spiderverse, Time, Out of Sight, Mad Max: Fury Road, Charade, Eternal Sunshine of the Spotless Mind, Everything Everywhere All At Once.

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Conan O’Brien, Ali Wong, George Carlin, Nate Bargatze, Leslie Liao.

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• Educated by Tara Westover
• The Choice by Edith Eva Eger
• Tiny Beautiful Things by Cheryl Strayed
• Home Remedies by Xuan Juliana Wang
• The Neapolitan Quartet by Elena Ferrante
• Saga by Brian K. Vaughan and Fiona Staples
• Nonviolent Communication by Marshall Rosenberg
• Sideways Stories From Wayside School by Louis Sachar

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Currently on loop:

• Every Second by Mina Okabe
• Probably Up by Lawrence
• So Hot You’re Hurting My Feelings by Caroline Polachek

Guest Appearances & Writing

• The Bootstrapped Founder: Arvid Kahl and I talk about creating content for social media, and my quirky personal use for ChatGPT.
• Signature Stories: Jay Acunzo and I dive into three different versions of my story. This one’s a fun tactical class in storytelling.
• Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World: The definitive “zero-click content” piece. This is the original post that folks cite when discussing this topic.
• Creative Elements: Jay Clouse and I discussed creating and audience building, and what I plan to do as a result of growing my social media follower base.
• The Danny Miranda Podcast: Bless Danny’s heart… he very empathetically and curiously asked me about my 33-hour labor. We also chatted about content marketing, but this was a fun and unexpected detour into my personal life.
• Beyond Influencers: How to Maximize Your Reach and Brand Loyalty: If you look at your fans, followers and customers as influencers, you can think of ways to market with them, not to them.
• Who Influences the Influencers? In my first guest contributor article for Adweek, I proposed a new way to approach influencer marketing.
• 6 Red Flags to Look for When Hiring a Marketing Agency: This is my favorite article I wrote on the Growth Machine Blog. It’s everything I wish someone told me in my 8 years as an in-house marketer. It’s all my agency-hiring secrets.